Proof · Branson Internet Ventures
GTM strategy + e-commerce launch.
Senior Product Marketing Manager · 2021–2023
Drove new revenue via SEM/CRO and launched an e-commerce business from zero, cutting booking abandonment and lifting bottom-line growth in the first year.
Outcomes
$2.6M new revenue
7,100+ first-year transactions
−23% abandonment
+17% bottom line