Proof · Crux KC
A paid-media performance system.
Senior Paid Media Strategist · 2023–2024
Managed $200K+/month in ad spend across 600+ Google Ads groups with an AI ad-copy workflow that lifted Quality Scores from 3–5 to 7–9 while cutting wasted spend and CPA.
Outcomes
$200K+/mo spend
+16% over KPI
QS 3–5 → 7–9
−13% CPA
Other work
IntelligentOperations.ai
Built an enterprise AI operating system — solo.
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RevOps + AI systems for a commercial brokerage.
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GTM strategy + e-commerce launch.
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Invented and scaled a fitness-tech product.
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