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Proof · Crux KC

A paid-media performance system.

Senior Paid Media Strategist · 2023–2024

Managed $200K+/month in ad spend across 600+ Google Ads groups with an AI ad-copy workflow that lifted Quality Scores from 3–5 to 7–9 while cutting wasted spend and CPA.

Outcomes

$200K+/mo spend
+16% over KPI
QS 3–5 → 7–9
−13% CPA

Other work